ALPHARETTA CONVENTION AND VISITORS BUREAU INC (EIN 582418260) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1998

Legal Domicile

Principal Officer

JANET RODGERS

Phone

6782972811

Tax Period

2024-07-01 to 2025-06-30

ALPHARETTA CONVENTION AND VISITORS BUREAU INC, founded in 1998, is a community nonprofit in the Community Improvement sector that reported $4.1M in total revenue in fiscal year 2024.

Mission

TO POSITION ALPHARETTA AS A REGIONALLY, NATIONALLY, AND GLOBALLY RECOGNIZED PREMIERE TOURISM DESTINATION BY DEVELOPING QUALITY PROGRAMS AND FACILITIES TO ATTRACT OVERNIGHT VISITORS AND TO MAKE TOURISM A SIGNIFICANT AND ONGOING CONTRIBUTION TO THE ECONOMIC WELL-BEING OF THE CITY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $4,082,845

Investment Income $11,634

Other Revenue $0

TOTAL REVENUE $4,094,479

Expense Breakdown

Grants Paid $0

Salaries & Benefits $1,378,649

Fundraising Expenses $0

Program Expenses $3,971,065

Other Expenses $2,784,435

TOTAL EXPENSES $4,163,084

Year-over-Year Comparison

	2024	2023	Change
Revenue	$4,094,479	$3,973,740	+0.0%
Expenses	$4,163,084	$4,105,725	+0.0%
Net Income	$-68,605	$-131,985	-0.5%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$190,130

Total Directors

$190,130

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JANET RODGERS	PRESIDENT	40.00	Officer Director	$190,130	$0	$190,130
PAUL BODINE	DIRECTOR	1.00	Director	$0	$0	$0
KATHI COOK	DIRECTOR	1.00	Director	$0	$0	$0
AMBER EDWARDS	DIRECTOR	1.00	Director	$0	$0	$0
JIM GILVIN	DIRECTOR	1.00	Director	$0	$0	$0
JOHN HIPES	DIRECTOR	1.00	Director	$0	$0	$0
KATHRYN JOHNSON	DIRECTOR	1.00	Director	$0	$0	$0
CHRIS LAGERBLOOM	DIRECTOR	1.00	Director	$0	$0	$0
COURTNEY MAJOR	DIRECTOR	1.00	Director	$0	$0	$0
KEVIN PICKARD	DIRECTOR	1.00	Director	$0	$0	$0
TREVOR RALPH	DIRECTOR	1.00	Director	$0	$0	$0
MORGAN RODGERS	DIRECTOR	1.00	Director	$0	$0	$0
TIM ZUGGER	DIRECTOR	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$4,094,479	$4,163,084	$2,818,309	$-68,605
2024	$3,973,740	$4,105,725	$3,177,611	$-131,985
2023	$4,101,542	$3,669,671	$3,384,850	$431,871
2022	$3,376,413	$2,979,583	$1,876,616	$396,830
2021	$1,711,674	$1,992,999	$1,395,144	$-281,325
2020	$3,143,936	$3,778,935	$1,637,860	$-634,999
2019	$3,971,618	$3,967,247	$2,358,895	$4,371

ALPHARETTA CONVENTION AND VISITORS BUREAU INC