Public Relations Society of America GA Chapter (EIN 586043704) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1952

Legal Domicile

Tax Period

2023-01-01 to 2023-12-31

Public Relations Society of America GA Chapter, founded in 1952, is a small nonprofit that reported $175K in total revenue in fiscal year 2023. Net assets of $411K represent 28 months of operating reserves.

Mission

To foster the development and education of Public Relations industry professionals to apply to their businesses within the community

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $61,051

Program Service Revenue $88,529

Investment Income $341

Other Revenue $24,820

TOTAL REVENUE $174,741

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $89,916

Other Expenses $170,838

TOTAL EXPENSES $170,838

Year-over-Year Comparison

	2023	2022	Change
Revenue	$174,741	$163,335	+0.1%
Expenses	$170,838	$151,465	+0.1%
Net Income	$3,903	$11,870	-0.7%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

646

Independent Members

646

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Role	Reportable Comp	Other Comp	Total
Karen Caro	Director-at-large	Director	$0	$0	$0
Quiana Pinckney	Director-at-large	Director	$0	$0	$0
Cama Gebhart	Director-at-large	Director	$0	$0	$0
Heather Kirksey	Director-at-large	Director	$0	$0	$0
Sue Smith	Director-at-large	Director	$0	$0	$0
Lee Redding	Director-at-large	Director	$0	$0	$0
Maggie McDaniel	Director-at-large	Director	$0	$0	$0
Lisa Tilt	Director-at-large	Director	$0	$0	$0
April Phillips APR	Director-at-large	Director	$0	$0	$0
Rocio Rivera APR	Director-at-large	Director	$0	$0	$0
Caroline Huston APR	President	Officer	$0	$0	$0
Victoria Stanton	Chapter Administration	Officer	$0	$0	$0
Daniel Groce APR	President-elect	Officer	$0	$0	$0
Lauren Powers	Secretary	Officer	$0	$0	$0
Melissa Smith	Treasurer	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$174,741	$170,838	$411,413	$3,903
2022	$163,335	$151,465	$407,510	$11,870
2021	$152,685	$164,010	$395,640	$-11,325
2020	$149,882	$162,479	$406,965	$-12,597
2019	$264,340	$246,098	$399,811	$18,242
2018	$258,952	$253,234	$381,569	$5,718

Public Relations Society of America GA Chapter