EXPLORE NEWNAN-COWETA INC

EIN: 852712760 Community Improvement

NEWNAN, GA

Total Revenue
$1,091,171
Total Expenses
$1,230,945
Total Assets
$1,059,424
Net Assets
$884,289
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
2020
Legal Domicile
GA
Principal Officer
HEATHER DANIEL
Phone
4047028618
Tax Period
2024-01-01 to 2024-12-31

EXPLORE NEWNAN-COWETA INC, founded in 2020, is a community nonprofit in the Community Improvement sector that reported $1.1M in total revenue in fiscal year 2024. Expenses of $1.2M exceeded revenue, resulting in a 13% operating deficit.

Mission

A DMO'S FUNDAMENTAL MISSION IS THE PROMOTION OF VISITOR, BUSINESS AND CONVENTION TRAVEL, WHICH GENERATES OVERNIGHT LODGING FOR A DESTINATION. THEY ARE DIRECTLY RESPONSIBLE FOR TRAVEL AND TOURISM PRODUCT AWARENESS TO VISITORS. THE SOLE FUNDING SOURCE OF THIS EFFORT IS SUPPORTED BY THE HOTEL/MOTEL TAX REVENUE OF THE COMMUNITY. THIS TAKES PLACE YEAR-ROUND THROUGH A VARIETY OF WAYS INCLUDING MARKETING, PUBLIC RELATIONS, CONFERENCES, ASSOCIATION INVOLVEMENT, DIRECT SALES, TRADE SHOWS, COLLATERAL DISTRIBUTION, EVENT PLANNING, ETC.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,086,020
Program Service Revenue $0
Investment Income $5,151
Other Revenue $0
TOTAL REVENUE $1,091,171

Expense Breakdown

Grants Paid $0
Salaries & Benefits $351,255
Fundraising Expenses $0
Other Expenses $879,690
TOTAL EXPENSES $1,230,945

Year-over-Year Comparison

2024 2023 Change
Revenue $1,091,171 $1,022,562 +0.1%
Expenses $1,230,945 $1,237,442 0.0%
Net Income $-139,774 $-214,880 -0.3%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
9
Independent Members
9
Employees
8
Volunteers
N/A

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
1
$162,150
Total Directors
9
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
HEATHER DANIEL CEO AND PRES 40.00
Officer
$139,430 $22,720 $162,150
MICHELLE ALEXANDER BOARD MEMBER 1.00
Director
$0 $0 $0
CANDACE BOOTHBY BOARD MEMBER 1.00
Director
$0 $0 $0
CHRIS DOANE BOARD MEMBER 1.00
Director
$0 $0 $0
MICHAEL FOUTS BOARD MEMBER 1.00
Director
$0 $0 $0
CLEATUS PHILIPS BOARD MEMBER 1.00
Director
$0 $0 $0
PEYTON SHELNUTT BOARD MEMBER 1.00
Director
$0 $0 $0
BRITTANY THOMPSON BOARD MEMBER 1.00
Director
$0 $0 $0
SCOTT TIGCHELAAR BOARD MEMBER 1.00
Director
$0 $0 $0
TONY VENTRY BOARD MEMBER 1.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $1,091,171 $1,230,945 $1,059,424 $-139,774
2023 $1,022,562 $1,237,442 $1,096,612 $-214,880
2022 $998,303 $606,158 $1,167,040 $392,145
2021 $929,357 $154,462 $775,702 $774,895
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